Verify that nothing is blocking the hole on the side of your Hoover S1361 housing that the power cord retracts into. If a small object is lodged into this hole, it could potentially create enough of a blockage to stop the cord from retracting altogether. Remove any obstructions from this area and attempt to retract your cord again.
Pull the power cord out of the Hoover S1361 vacuum cleaner case as far as it will go. Because the cord is retractable, it has a mechanism inside that locks it into place if it begins to retract too fast. This is similar to the way a car seat belt will lock into place if a passenger moves forward too quickly. This could be what happened to your Hoover S1361 vacuum cleaner cord. Extending the cord all the way will disengage the locking mechanism.
Allow the power cord on your Hoover S1361 to begin to automatically retract into the vacuum. Do not let the cord out of your hands -- instead, slowly move closer to the vacuum as the cord retracts itself. Moving slowly will prevent the locking mechanism from engaging, which will allow the cord to fully retract into the vacuum cleaner.
- To retract a retractable power cord, usually you pull the cord an inch forward and slightly to the side. If it won't retract after pulling it out an inch, pull it out sharply to one side, then the opposite side. Try it in different directions.