- Turn on your Philips TV, and then press the "Menu" button on your TV's remote control. If you do not have a remote control, press the "Menu" button located on the front or side of your Philips TV, depending on the model. You should see the configuration menu displayed on your screen.
- Press the "OK" button on your remote to select the "Picture" option. Press the down arrow button, highlight "Color," and then press "OK."
- Press the forward or back arrow button to increase or decrease your TV's color. Press "OK" to save the changes. Scroll down, highlight "Color Temperature," and then press "OK." Select the color temperature you want to use and press "OK."
- Set the location of your TV to "Home" or "Retail." This ensures that your picture settings will me memorized when you turn off your TV. To set the location, press the "Menu" button, select "Features," and then select "Location." Select your location and press "OK" to save the changes.